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In 2007, researchers at Cornell University estimated that the average adult makes about 35,000 “remotely conscious” decisions each day. It’s everything from what to eat and what to wear to what we say and how we say it.
Assuming that most people spend around seven hours per day sleeping and thus blissfully choice-free, that makes roughly 2,000 decisions per hour or one decision every two seconds – and 226.7 of them are about food alone.
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